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Marketing your website: PPC or SEO?
To make your website a success, you need visitors. There are two techniques used to drive additional traffic – paid search engine advertising (also known as PPC), and search engine optimisation (SEO)....
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Make the most of Facebook PPC
You must go where your customers are—and there’s a pretty good chance there’s a chunk of your customers hanging out on the world’s most popular social network: Facebook. Of all the social platforms,...
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An introduction to Google AdWords
Organic growth in Google search takes time. Google AdWords offers a ‘fast track’ to the top of the listings by placing your website in the sponsored listings at the top and right hand side of the...
View ArticleCombine SEO and PPC for optimum internet marketing campaigns
Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns should be incorporated into an efficient whole to maximise a company’s online profile. According to the Online Marketing Summit held...
View ArticleGoogle Instant
Google have recently launched Instant, a new approach to searching which pushes the boundaries of internet search technology as well as altering the playing field for marketing. This latest advancement...
View ArticlePay-per-click advertising: an introduction
Pay-per-click advertising is the fastest and easiest way to ensure you’re on Page 1 of the search results for all of your chosen keywords. All the major search engines have their own programmes for...
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